Friday, 29 February 2008

Law Firm Superbrand

I was interested to read in Lawweek that Eversheds is now the third placed law firm in the 2008 Superbrands survey, and that Linklaters has now overtaken Clifford Chance as the UK law firm with the strongest brand. I am curious to know what Linklaters and Eversheds have been doing to achieve their positions. Any ideas?
Following Jeremy's comment I am reposting the link here:'08+Superbrands+survey.html
If it still fails to work, then copying and pasting the link into your browser should work. It's worth looking at because there are a number of other related articles which may be of interest.


  1. I think the link has been cut off in its prime ...

    Don't assume that it's something that Linklaters and Eversheds have been doing that gets them to Superbrand status -- it could be as much a result of the methodology employed in the survey. If the public were surveyed rather than peers, for example, one might expect firms like Farrars with their well-publicised royal connection to be up there with the big 'uns.

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