Monday 4 August 2014

Unqualified praise Part III: the price of fame

Readers who recall this blogger's recent posts "Unqualified praise: when being 816th just isn't good enough" (here) and "When being 816th just isn't good enough: a response from Who's Who Legal" (here) will know that he was none too impressed at the fact that he had been recommended for inclusion as a leading trade mark practitioner in Who's Who Legal on the basis of its impeccable research, notwithstanding the fact that he is not, and never has been, a trade mark practitioner.

There is a further sequel. This blogger has now received a copy of Who's Who Legal: Trademarks 2014, together with a cover letter that reads, in relevant part,
"I would like to congratulate you on being nominated by your peers as one of the world's leading practitioners in this field ... 
Please note that should you require any additional copies of the publication enclosed they are available at the price of £100 per copy (or four copies for £300) ..."
£100 for a 56 page paperback with a shelf life of only one year might seem a bit steep, but it's a snip compared to the cost of paying to have your bio details included, as some sweet folk have done [you can get some idea of the pricing here].

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