"MISTAKE #3 Lowering Subscription Rates".Presumably MISTAKE #2 is Raising Subscription Rates and MISTAKE #1 is to leave them as they are.
This blogger is reminded of the legal practice of his father, this being a two-partner firm that operated with bargain-basement fee policy. When the firm was eventually persuaded, against its better judgment, to hike its charge-out rates, it paradoxically prospered. Clients appeared to place a greater value on legal advice for which they paid higher sums, notwithstanding the intensive level of inter-firm competition.
SOLO IP is happy to hear from readers as to what their experiences of pricing their services have been. Do let us know!