Sunday, 3 February 2008
IP Insight: a useful tool?
The UKIPO's monthly e-magazine IP Insight (the January 2008 issue can be inspected here) isn't going to tell practitioners a lot that they don't already know -- but it has its uses. No sole practitioner has enough time to prepare his/her own newsletter, but much of the content of the UKIPO's one is aimed at the interested layman, a class of person that most clients should belong to. So why not email the link to IP Insight to your clients, adding a personal note or two of your own? That way, you keep in touch with them and quite likely give them the sort of basic background information, on a regular basis, that might otherwise take a lengthy phone call (or worse, a letter).